Agrofeed was founded in 1989 in Montevideo, Uruguay, and it's capital is entirely Uruguayan. Pet nutrition was its number one priority since the beginning.

In 1998 the company follows international standards and buys special equipment to be the first to apply a technology called extrusion in pet food production. It introduces the LAGER brand, the first Premium food in Uruguay for cats and dogs, which professional veterinarians quickly embraced and recommend.

In 2010 Agrofeed buys state-of-the-art machinery from Denmark that enabled it to be at the leading edge of technological development in pet food production in Uruguay.